Strategic cornerstones

Getinge’s strategic approach and competitive advantages can be summarised in three points:

Global market leadership. Getinge endeavours to be the number one or number two in all of the Group’s product areas. By establishing market-leading positions, the Group creates economies of scale within product development, production and marketing.

Integrated solutions. By combining the Group’s leading products and services with understanding of the customer’s situation, Getinge can provide solutions that lead to significant process and efficiency enhancements. By enhancing the efficiency of the customer’s operations, resources are freed for further care production.

Proprietary distribution, which creates conditions for good customer relations in an industry in which trust is a requirement for long-term and in-depth relations. Through direct contact with customers, Getinge has the possibility to influence the customers’ perception of quality and gain access to the profitable aftermarket, with its natural, long-term relations. In recent years, the Group has also developed a service offering that further deepens the relationship with customers.