Getinge will reigniting growth through alignment of the product portfolio, and a sales organization that offers Getinge’s complete product portfolio and is more clearly tailored to healthcare’s needs and value chain. The focus is on structuring the organization to deliver increased clinical and economic value through the unique customer offering, thereby responding to the challenges and changes being faced in healthcare.
CUSTOMER-CENTRIC BUSINESS CATEGORIES
Getinge has a unique offering that mirrors the healthcare continuum of care. A customer-centric product category structure is created that better mirrors customers’ organizations, their needs and value pathways. Focus is directed to identifying customer needs, promoting clinical and economic benefits with the products and services offered, and following and supporting the customer decision process.
TOTAL PORTFOLIO APPROACH
A new sales organization is established aimed at creating opportunities in the various geographical markets and offering customers Getinge’s entire product range. Substantial progress was made in 2015 in establishing a platform for creating a product and sales organization that mirrors the healthcare value chain.
INNOVATION BASED ON CUSTOMER VALUE
To intensify focus on customer-driven innovation, Getinge will ensure that the Group’s innovation initiatives are conducted with a focus on clinical and economic benefits.
INCREASED EXPOSURE IN THE US AND EMERGING MARKETS
Getinge will improve at matching regional exposure to growth potential and size. The main focus will be on emerging markets and the US.
CONTINUED FOCUS ON ACQUISITIONS
Moving forward, acquisitions will remain a key strategic element for continued growth and to further strengthen leadership in certain segments.